Hilarious Drug Commercial Parody Promises to Cure Gear Acquisition Syndrome

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by Alex Cooke
May 5, 2017
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Do you feel the need to constantly widen your aperture? Do you feel inadequate until you drop five figures on that medium format body? If so, you may have Gear Acquisiton Syndrome (G.A.S.). Luckily, Noventus is here to cure it.

I'll be the first to admit that I was once prone to G.A.S., and given that it has its own acronym, I'm willing to bet I'm only one of many who have fallen prey to the folly brought about by the infamous tendency of photographers to place reaching that next threshold of skill, fame, and fortune on the acquirement of increasingly expensive and mostly unnecessary gear, only to find it didn't help and to inexplicably start the entire cycle again. Thankfully, Tony and Chelsey Northrup have the solution, Noventus. Taken regularly, Noventus can "give you back your confidence in your ability and yourself," freeing you from the clutches of G.A.S. and allowing you to shoot without blaming your camera for every missed shot. Do beware, however, you may experience side effects ranging from distorted bokeh to sudden angry blackouts. For many, though, the risk will be worth getting back their life and their bank account.

[via PetaPixel]

Posted In: GearHumor

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Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and is currently pursuing a doctorate in Music Compositon. He is also an avid equestrian.

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